Zara Abid and Nabila Model Promoting Black face. Last year a popular morning show received flak on social media for promoting blackface. The complexion of fair-skinned models on Sanam Jung’s show was darkened in order to display how dark-skinned brides should apply make up.
However, the use of fair-skinned models with their faces painted dark led to severe backlash online. Many criticised the show for promoting “Pakistan’s obsession with fair skin”.
The outrage on social media was massive. One would think the rest must have caught up on how problematic the trend is, but people think celebrated stylist Nabila is yet to catch up.
“I am a proud dark-skinned model,” says Zara Abid in her post. “I am the first-hand victim of discrimination and colourism that exists within our society.”
“Yes, the shoot enhanced my colour because I would like to empower my darker-skinned population as there is a lack of representation amongst our dark-skinned girls… On multiple occasions, I have been made 2 – 3 tones lighter so why not darker?”
It’s hard to find girls with diverse skin tones who are willing to model due to succumbing to societal norms,” is not only ridding yourself of the responsibility but is admittance of darkening up the existing model.