Badshah has broken YouTube’s record for most views in a 24-hour period. Sony Music India revealed the record-breaking announcement.
His new track Paagal was released and it instantly became a viral sensation. YouTube however overlooked his feat Pagal garnering 75 million views in one day.
It crossed 75 million views in 24 hours. The song has beaten the likes of Taylor Swift and popular Korean band BTS. Sony hailed the video for “dethroning BTS and Taylor Swift”.
BTS previously had the record with 74.6 million views with their song ‘Boy with Luv’ featuring Halsey.
Badshah said: “I am ecstatic and I am overwhelmed with the amount of love we have received in the last 24 hours.
“Paagal was made with the focused intent of taking music from India across borders and making our presence left.
But including advertisements in a video’s view count or chart position has negative implications, ranging from bad public relations to angry partners. It also devalues past records, and undermines the credibility of view tallies-one of the bedrock metrics on YouTube. That could, in turn, lead to more government scrutiny, something no one at Google wants.
Lets go https://t.co/7wCDS68Ji4— BADSHAH (@Its_Badshah) August 1, 2019
At the very least, music-industry executives say YouTube should treat these cases consistently across cultures. While Badshah and his label may have pumped up his views by taking advantage of cheaper online ad rates in India, videos for Swift’s “ME!” and Blackpink’s “Kill This Love” also appeared as ads on YouTube. In fairness to Swift, her video had a significantly higher proportion of likes and fewer dislikes, suggesting ads played a lesser role.
Many of the views for these videos were ads, based on the difference between the higher totals listed on YouTube and the number reported to Nielsen, which provides the official counts that generate royalties for record labels and artists. Clearing up what is an ad and what is a view might reveal something else: the real record holder.